It was Superman legend, Christopher Reeve, who once said that a hero is any individual who finds the strength to presevere and endure in spote of overwhelming obstacles. Such is the 11 million Filipinos overseas, who have left home to work and bring honor, not just for family but also for the nation as a whole.
With this reason, Toblerone, the "thank you" chocolate is making it its mission to recoginize the efforts of these modern dayFilipino heroes through the Thank You Global Pinoy Awards Night!
"Inspired by the pasalubong homecoming tradition associated with Toblerone an in continuing its goal to revive the art of saying thank you among Folipinos, the brand is focusing its lens to the millions of Filipinos overseas who deserved to be thanked"
- Jaya Singh, Region Director, Middle East and Asia Pacific, kraft Foods World Travel Retail.
The Thank You Global Pinoy Awards ia an initiative that sought to search for the most outstanding global Filipino workers who deserve our gratitude. It is led by the Commision on Filipinos Overseas -the government agency tasked to promote and uphold the interests of Filipino emigrants and permanent resident abroad, and Toblerone as the key proponent of Thank You Day in 2007.
Then Global Pinoys were recognized, including Reynaldo Lachica, a power plant chemist in London, who pushes for academic excellence in the country through the Annual Ulirang Kabataan Awards in Paco, Manila. Dennis Laforteza, a head chef for US President Barrack Obama. Francis Padua Papica, a lawyer in San Francisco, who spearheaded a foundation helping young Bicolanos pursue their education, to name a few.
The thank you chocolate also provided other outlets to show our gratitude, including the Thank You Global Pinoy website, which served as an online venue for Filipinos to thanks their nominated Global Pinoy and also the Special Rewards Passport distributed in Duty Free and NAIA terminals in Paranaque that gave balikbayans perks and incentives to partner establishments like Krispy Kreme, Red Box, The Coffee Bean and Tea Leaf, Folded and Hung, David's Salon, Wade, jelly Bean, Abenson, Maribago Hotel and Spa, and Island Cove Hotel and Resorts.
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